Inviting Thais to “Strike Back” Against Call Center Scams
On June 26, 2025, the Royal Thai Police, led by Pol. Gen. Thatchai Pitaneelaboot, Inspector General and Director of the Cybercrime Prevention Center, officially launched the Thai Cyber Ranger project along with the campaign “Transfer Fast, Scammers Smile” to encourage Thai citizens to “Strike Back” against online scams and call center fraud.
Key Objectives
-
Raise public awareness of digital threats
-
Encourage safe behavior:
-
⚠️ Think before you click
-
⚠️ Question before you believe
-
⚠️ Judge before you transfer
-
-
Reduce cybercrime cases, especially those under 1 million baht
Strategic Collaborations
With support from partners like Cyber Police, Ichitan, True, TrueMoney, CP Extra, BTS, 7-Eleven, Plan B Media, and Rangsit University
2 Campaign Channels
-
Online: Videos, infographics, hashtag activities (#TransferFastScammersSmile)
-
On-ground: LED screens on BTS/MRT, in-store ads at 7-Eleven, and community workshops
Highlight Activities
-
Cybersecurity panel discussions with government and private leaders
-
Real stories from scam victims
-
Live workshops simulating scam scenarios
Campaign Goals
-
Reach over 10 million people within 2 months
-
Reduce cybercrime cases by at least 10% by the end of 2025
🚨 “Transfer Fast = Scammers Smile” reminds everyone to pause and think before falling into a scam.
